My name is Min-Wei. I am a Singaporean strategist, creative and film director working at the forefront of emerging technology to develop the future of storytelling experiences.
A digital nomad previously based in London and New York, I received my BFA in Film & TV from New York University where I specialised in narrative direction. I began my career as an interactive producer and now bring a unique combination of empathetic experience design, production rigour, and a global cultural lens to my work for the world's top brands. In addition to my work in advertising and film, I’m also a D&AD masterclass speaker and industry juror mentoring emerging creatives in the strategy behind experiential marketing and creative technology.