My name is Min-Wei. I am a Singaporean director, strategist and creative working at the forefront of emerging technology to develop the future of storytelling experiences.
Currently in London and previously based in New York, I received my BFA in Film & TV from New York University where I specialised in narrative direction. I began my career as an interactive experience producer and now bring a unique combination of storytelling experience design, production rigour, and a global cultural lens to my strategic and creative work.
I currently work as a creative strategy and creative pitch lead at The Mill's Experience group where I collaborate with interdisciplinary teams to develop proto-Metaverse/mixed+augmented+virtual reality/location-based experiences for the world's top brands. In addition to my work in advertising, I’m also a D&AD industry juror and workshop speaker, and continue to independently direct and produce films (see latest directed work here).