My name is Min-Wei: I am a Singaporean interdisciplinary director, creative strategist and producer based in London. I graduated with a BFA in Film & Television from New York University and cut my teeth directing and shooting short films and music videos. Starting my professional career as a producer in New York, I followed my instinct for creative problem-solving and visual storytelling, and pivoted into strategy and creative development.
Now working as a creative strategist at The Mill's Experience group, I ground my work in empathetic design, a curiosity and passion for people and culture, and my first love: visual storytelling through film. A critical thinker and problem-solver, I develop creative strategy and concepts across a diverse range of projects, from augmented and virtual reality, to films, mobile apps, immersive installations and virtual events. In addition to my work at The Mill, I continue to independently direct and produce films (see latest directed work here).
Collaborating with and creating for some of the world's top brands, I thrive under pressure and enjoy working with artists, technologists and producers from different backgrounds to arrive at elegant, efficient, and human solutions regardless of medium.
In an industry where change is the only constant, I am excited to explore the future of film and experiences, and continue to push the boundaries of storytelling.