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About Me

Hi there!


My name is Min-Wei. I am a Singaporean director, strategist and creative working at the forefront of emerging technology to develop the future of storytelling experiences.


Currently in London and previously based in New York, I received my BFA in Film & TV from New York University where I specialised in narrative direction. I began my career as an interactive experience producer and now bring a unique combination of storytelling experience design, production rigour, and a global cultural lens to my strategic and creative work.

I currently work as a creative strategy and creative pitch lead at The Mill's Experience group where I collaborate with interdisciplinary teams to develop proto-Metaverse/mixed+augmented+virtual reality/location-based experiences for the world's top brands. In addition to my work in advertising, I’m also a D&AD industry juror and workshop speaker, and continue to independently direct and produce films (see latest directed work here).


Chanel, HBO, Hyundai, Meta (Facebook), Instagram, Magic Leap, IBM, Netflix, NBCUniversal, SyFy, BBC Worldwide, USA Network, Universal Pictures, Warner Bros, and various confidential clients

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