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About Me

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My name is Min-Wei. I am a Singaporean strategist, creative and film director working at the forefront of emerging technology to develop the future of storytelling experiences.

A digital nomad previously based in London and New York, I received my BFA in Film & TV from New York University where I specialised in narrative direction. I began my career as an interactive producer and now bring a unique combination of empathetic experience design, production rigour, and a global cultural lens to my work for the world's top brands. In addition to my work in advertising and film, I’m also a D&AD masterclass speaker and industry juror mentoring emerging creatives in the strategy behind experiential marketing and creative technology.

Selected Clients:​

Chanel, HBO, Coca-Cola, Hyundai, BMW, Meta (Facebook), Instagram, Magic Leap, IBM, Netflix, BBC Worldwide, USA Network, Universal Pictures, Warner Bros, and various confidential clients

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